Supply Path Optimization: A Practical Guide for 2025
SPO isn't just a buzzword — it's the single most impactful lever most teams ignore. Here's how to audit your supply paths and cut wasted spend.
Feb 15, 2026
Strategy
Technical
DSP Seat Configuration: 5 Settings Most Teams Get Wrong
Your DSP is only as good as its setup. We see these five configuration mistakes in almost every audit we run — and they're costing you money.
Feb 08, 2026
Industry
The Rise of Curation: Why Curated Deals Are Replacing Open Exchange
Open exchange buying is losing ground to curated deals. Here's why the shift is happening and how to position your team for the change.
Feb 01, 2026
Strategy
Programmatic Reporting That Actually Drives Decisions
Most programmatic reports are data dumps disguised as insights. Here's how to build reporting frameworks that actually change behavior.
Jan 24, 2026
Industry
Cookie Deprecation Survival Guide for Programmatic Teams
Cookies aren't dead yet, but your reliance on them should be. A practical framework for building cookie-resilient programmatic strategies.
Jan 17, 2026